By Russell Tien – Migration Lawyer at Migration Guru
Australia is gearing up for The Return of Chinese Group Tours and rolling out the red carpet for Chinese group tours once again, as the visa processing for the Approved Destination Status (ADS) scheme resumes today. This exciting development marks a significant step towards reviving the Australian tourism sector and fostering stronger ties with our friends from China.
Before the global pandemic, China held the coveted position of being the most valuable inbound traveler market for Australia’s visitor economy. In 2019, Chinese visitors on group tours splurged approximately $581 million in Australia, accounting for nearly one-third of the total spending by Chinese holidaymakers in our beautiful country.
Since the borders cautiously reopened in March this year, we’ve witnessed a steady return of international visitors from China. Consequently, China has climbed back up to become our second-largest inbound traveler market, a testament to the enduring appeal of Australia as a premier tourist destination.
Data shows that Chinese visitor arrivals surged past 50 percent of pre-pandemic levels for the first time in July, with an impressive 79,040 visitors arriving in Australia. These numbers are not just statistics; they represent the rekindled enthusiasm among Chinese travelers to explore the land Down Under.
In June, Tourism Australia launched its global “Come and Say G’day” campaign in China. This initiative is designed to inspire more Chinese travelers to plan and book an unforgettable Australian holiday. The campaign showcases our nation’s stunning scenery and world-class tourism experiences, underscoring Australia’s unique allure as a destination.
The reinstatement of the ADS scheme is expected to inject new life into Australia’s visitor economy, which has been steadily regaining its strength. This is indeed a promising development for our hard-working tourism operators, who have persevered through challenging times.
In the words of Senator the Hon Don Farrell, Minister for Trade and Tourism:
“The resumption of Chinese group tour travel will provide another welcome boost for Australia’s hard-working tourism operators.”
“The Government has worked with industry to ensure we are well positioned to welcome back Chinese group tours, including putting in place the relevant agreements between both governments and industry for ADS visa processing.”
“We look forward to welcoming more Chinese travelers to Come and Say G’day and experience the stunning scenery and world-class tourism experiences Australia has to offer.”
At Migration Guru, we understand that this development may also spark interest among Chinese travelers considering exploring opportunities in Australia beyond tourism. If you’re thinking about migrating, studying, or working in Australia, our team of dedicated migration experts is here to assist you throughout your journey. Australia is not just a destination; it can be your new home, and we’re here to make that transition as smooth as possible.
As we prepare to welcome back Chinese group tours with open arms, let’s celebrate this milestone as a symbol of hope and collaboration in the face of adversity. Australia and China share a strong and enduring friendship, and we are excited to strengthen our cultural and economic ties through tourism once again. Come and experience the wonders of Australia—our doors are wide open, and we can’t wait to welcome you back!
For more information contact Our team via email at info@migrationguru.com.au or by calling 07 3036 3800. Readers are encouraged to follow us on Facebook for all the updates.
